Indria Bashley, Founder and CEO

Indria grew up immersed in music. Her earliest memories are filled with gospel legends like James Cleveland and Mahalia Jackson echoing through the house, thanks to her father—a minister with a deep love for both gospel and classical music. By age six, she was singing in church and teaching herself to play the family organ by ear. Classical composers like Bach and Beethoven were just as familiar to her as Sunday hymns. By age twelve, she was performing everywhere—school choirs, church services, and talent shows. After placing second in one competition, she received a letter from Warner Brothers inviting her to submit a demo. Her mother, protective and cautious, declined the offer. Though the disappointment was crushing, it never dimmed her passion. She remained grounded in her love for music, continuing to sing and tour regionally with gospel groups.

After years of performing, she transitioned to the business side of music. She worked at Universal Music Group in distribution operations and served as an unofficial Artist Relations Liaison. In this role she collaborated closely with signed artists and their teams such as Brian McKnight, Eminem, and others, providing tours and offering them a behind-the-scenes look at how their music was processed, packaged, and delivered. She was also involved in the company’s response to Napster-era copyright issues which ignited a deep passion for music advocacy and revealed her talent for behind-the-scenes leadership.

In 2002, after being introduced to Gerald Levert by a good friend who was also related to him, she learned firsthand how peer-to-peer file sharing was impacting his earnings and intellectual property rights. Moved by his experience, she teamed up with an attorney friend to advocate for fair compensation and stronger copyright protections. This collaboration deepened her commitment to music advocacy, leading to the founding of Lamb Management & Consulting in 2004. She remained in close contact with Mr. Levert until 2005, regularly updating him on advocacy efforts and receiving his input. Though not in an official capacity, their connection was rooted in mutual respect and a shared commitment to advancing artist rights.

Alongside her music industry work, she’s deeply committed to children’s welfare and healthcare advocacy. She began her official corporate career in government affairs at UnitedHealth Group, where she led multi-state lobbying initiatives as a State Lobbyist and Regional Manager. In this dual capacity, she shaped legislative strategy, built coalitions, drove key policy outcomes, and cultivated relationships with policymakers across critical Midwestern markets. While leading corporate policy efforts, she continued her music advocacy and expanded her reach through contract lobbying for child and family services and other sectors via her firm.

In 2022, Indria launched an initiative to designate her Georgia hometown as a music city, recognizing its vibrant cultural ecosystem. She convened meetings with the Mayor, Town Manager, and other community leaders. Realizing the need for a strong strategic partnership, she connected with Mala Sharma, Board President of Georgia Music Partners to strengthen the effort. This collaboration furthered Indria’s legislative work, and she continues to work alongside Georgia Music Partners to advance music policy and community development.

Indria is a passionate music advocacy professional focused on legislative reform, creator rights, and preserving music education. Her work bridges policy and community and builds support systems that protect and sustain music ecosystems. Independent of any roster or organization, she advocates for the conditions that allow music to thrive. Locally, she monitors legislation, meets with officials and community leaders, and volunteers to organize music events. She supports unsigned music creators, by connecting them to promoters, venues, and legal resources.

Indria co-founded Four Points Preparatory Academy and serves as a founding board member of the new charter school in northeast Georgia, which opened in Fall 2025. As a passionate advocate for music education, Indria has intentionally positioned herself to support the development of the school’s music program—not by leading it, but by collaborating with the department to help shape a curriculum that values creativity, composition, performance, and technology. While doing so, she is leveraging her role to actively educate teachers, parents, and students about the critical importance of preserving music education in schools. Her advocacy is rooted in the belief that music is not an extracurricular luxury, but a cultural and cognitive necessity that deserves protection and investment.

Indria earned both her Bachelor’s and MBA degrees and she is a Fellow of the NOBEL Women National Leadership Institute at Rutgers University’s Center for American Women in Politics (CAWP). Active in her community, she serves on local boards and volunteers regularly. She is also a proud member of the National Association for Music Education (NAfME), the Georgia Music Educators Association (GMEA), and Georgia Music Partners.