Music Ecosystems

We are advocates for music ecosystems:

A music ecosystem is the dynamic network of music creators, institutions, resources, and cultural influences that drive the creation, performance, and appreciation of music. In Georgia, this ecosystem is deeply rooted in its rich musical heritage—spanning gospel, contemporary Christian, soul, country, hip hop, and rock—and thrives through the contributions of local talent, venues, educators, and supportive communities.

It includes:

• Creative Forces: Music creators, producers, and composers who reflect Georgia’s diverse sound

• Infrastructure & Innovation: Studios, live music venues, restaurants, taprooms, speakeasies, music technology, and educational institutions

• Community & Culture: Fans, cultural traditions, and grassroots movements across regions like Atlanta, Athens, and Macon

• Industry Support: Labels, promoters, booking agents, digital platforms, and Georgia-based music initiatives

• Policy & Advocacy: Legislative efforts, such as the Georgia Music Office bill, aimed at strengthening industry support and access to resources

The advocacy work at Lamb Management & Consulting focuses on amplifying Georgia’s music scene by promoting policies that empower current and future music creators, expand creative opportunities, and ensure that the ecosystem remains inclusive, sustainable, and economically impactful.